Featured projects
- 500
- Labels
- 15+
- Sports facility projects completed
- 6
- Continents served
- 93%
- Recurring clients
- 500
- Labels
- 15+
- Sports facility projects completed
- 6
- Continents served
- 93%
- Recurring clients
Teams are now influencing the experience of where and how fans live, play, and eat. This is comprehensive human experience design — not just sports architecture.
What's at stake
The sports industry is in the middle of a profound reinvention. Teams are becoming city developers with venues as economic anchors. Meanwhile, competition for fans' time and attention is more intense than ever. What clients build today will define their brand, their market, and their legacy for decades.
Fan Experience
Fans today have more choices for how and where to watch their favorite teams, so it’s up to team owners and venue developers to create experiences fans can’t get elsewhere.
Gensler research shows the top game-day priorities are diverse food and beverage, an energetic atmosphere, and a social environment. Design should drive attendance and deliver higher revenues.
Sports-Anchored District
A venue that activates only on game day is leaving value on the table. The most forward-thinking teams are anchoring their venues to mixed-use entertainment districts and creating 365-day destinations where retail, hospitality, residential, and entertainment uses generate year-round economic activity and deepen community connection.
Athlete-First Design
The athlete-as-client era has arrived. From WNBA training facilities to NFL performance campuses, the most successful sports organizations know that recruiting and retaining world-class talent requires world-class facilities.
Design that prioritizes performance, well-being, and brand identity gives teams a measurable competitive advantage on and off the field.